Cosmic Barber is an annual event that takes place at the end of November at the Altes Wettbuero in Dresden, Germany. It is part of Movember, a month long celebration of the moustache, highlighting men’s health issues, specifically prostate cancer and depression.
The challenge: To communicate the event to a media-savvy target group of 18-35 year-olds on a shoe-string budget. The solution: Facial hair. Everywhere!
The guerrilla graffiti artists The Moustaches defacing billboards all around town with pink moustaches. The viral video was posted a week before the opening of the night on social network sites such as Facebook.
Digitally printed flyer featuring 100 different images of moustached men.
A special radio show featuring music and interviews with famous bearded guests. Pictured here in the studio: Norbert Jaeger, founding member of East German rock-super-group Stern Combo Meissen (think the German Pink Floyd) alongside a picture in his heydays.
A free mix CD called ‘Beardos’ featuring only musicians with extensive facial hair was given out for free in shops and bars.
Moustache admission stamp.
A real barber (in fact the only one we could find in the eastern region of Germany) was
hired for the event and relieved people of their facial hair during the end of the night.