The Photographers’ Gallery is the largest public gallery in London dedicated to photography. The Gallery needed a temporary identity to highlight its current state of transition after having left their original home and opening up a temporary space elsewhere. The challenge: Highlight the state of transition in the identity but keep the original logo. As a solution a CD system based on L.E.D was devised that would create an identity in flux: Constantly changing messages could be displayed on all communication materials with the identity extending to non-traditional marketing means such as packaging tape, sandwich boards and a L.E.D display signage. Concept and design with Anne Odling-Smee at O-SB Studio.