The slogan ‘Volume is the benefit’ was discovered on a factory wall during a research trip to Dafen (Guangdong province, China), a town famous for it’s replication of oil-paintings by masters such as Van Gogh or Warhol. The abstruse denotation of the phrase is further exemplified by being sprayed on directly on one of the gallery walls during a MORE performance thereby referencing graffiti employed to communicate social and political messages.